MADISON PUBLIC SCHOOL DISTRICT

Madison School District of Michigan partnered with me to comprehensively revamp their brand identity system across all touchpoints. The redesign included the official district mark, department and athletics identities, enrollment wayfinding, signage, flags, uniforms, print materials, website visuals, and social media enrollment campaigns. I also developed a suite of principle-based icons to reinforce the district’s values and create visual consistency throughout communications. The goal was to unify a fragmented system into one cohesive, recognizable presence that reflected pride, structure, and forward momentum. The result is a disciplined identity framework that strengthens community trust while positioning the district for long-term growth.