DENA’S SOUL FOOD

Dena’s Soul Food is a North Carolina–based food truck rooted in Chicago family recipes passed down through generations. I developed a cohesive brand identity system, color palette, and typography that balances heritage, faith, and approachability. The purple and gold palette references both biblical symbolism and appetite-driven warmth, reinforcing the company’s Christian foundation without overpowering the brand. The system extends across the trailer wrap, menu banner with custom QR integration, and an in-progress website designed for clarity and ease. The result is a startup brand that feels soulful, intentional, and built to travel.