THE HAUNTED HOUSE RESTAURANT

The Haunted House Restaurant launched in Cleveland as a horror-themed dining experience requiring a fully immersive brand system. I developed the identity, exterior and interior signage, point-of-purchase materials, menu design, merchandise, and large-scale murals to ensure cohesion at every touchpoint. The color palette — blood red, pitch black, and a sharp horror-yellow — draws from both theatrical suspense and appetite-driven psychology. The primary mark uses tally-style increments of five that subtly form a double-H monogram, reinforcing the name while signaling tension and anticipation. The result is a brand that balances hunger and horror — immersive, dramatic, and built for experience.