LATTE LUXE COFFEE LOUNGE

Latte Luxe Coffee Lounge launched as a startup seeking distinction in a crowded neighborhood of independent cafés. I developed a cohesive brand identity system built around a natural, trustworthy palette of coffee brown, cream, and turquoise. The logo mimics the top view of a coffee mug, with froth art subtly forming the words “Latte Luxe” — creating a mark that feels both literal and refined. The system extended across aprons, uniform shirts, exterior signage, business cards, and stationery to ensure consistency at every touchpoint. The result is a brand that feels warm, elevated, and unmistakably inviting.